Purple
Purple is a colour which is used for products such as Cadbury chocolate because it gives the image of loyalty. As well as loyalty, the picture gives the image of pride, and suggests fantasy and a world of the supernatural, often used for magical creatures such as dragons and wizards, linking to the fact that the colour is well known to be the colour of magical items, but also a colour that to some seem more preferable to females but also appropriate for men when in a darker shade. It is a can be a happy colour if a lighter shade, but a darker shade can give it a darker, more mysterious look, giving the idea of evil.
Red
A colour with different means. It can mean hate, dominance, loud, intimidation, danger, death, fear, anger, power, fast and pure evil because of the fact the it matches the colour of blood, linking it the violence, with the fact the colour looks so strong and powerful to the eye. On the other hand, this colour can mean love, romance due to it being the colour of roses, excitement and heat. This colour can be seen as beauty or hatred, depending on a someone's point of view and where the colour has been placed. It is seen to some people, a colour better for women when it comes to romance therefore on female magazine, and linking to the idea of love, put on valentines cards.
Yellow
This colour is often used on signs as yellow gives the idea of needing to take caution in the area so should therefore take care. This colour is demanding like red, but also bright giving the idea of stupidity, however, it is mainly known to be a colour that represents warmth, thrills, youth, humour, innocents, energy and happiness, which why smiley faces are usually drawn and coloured in yellow. This colour gives the idea on sun light to show it is heat, and is often used on products of children.
Blue
Blue seems very calm and natural like the sky and sea, creating a relaxing atmosphere. This colour is known to be more appropriate for males, unlike pink which is seem as being for females. This colour differs from red as blue is seen as being slow, quiet, cold and wet. This colour is normally used in bathrooms because of this and is normally seem on products aimed at males. It also appears to look very professional and modern, is used on technology.
Green
Green is a colour that means peace and respect, but also seems natural as it matches the colour of plants. For this reason, the colour is used for the recycling logo. It shows happiness and pleasure and being good and innocents. It is a colour that is used to represent good luck, so wear the colour in hope of having a good future. This colour stands out from the colour red, so is used for exit signs in case there is a fire.
Pink
Pink is an innocent colour known be aimed for females. A natural pink like the pink above, looks gentle, kind, and sweet and bubbly therefore is better known for being on products for little girls. It is used for female products. If darker, it can look sexual and more dangerous and outdoing. As a darker colour, it looks closer to the colour purple, so gives a more supernatural and magical appearance.
White
Is white a colour? Some would say no but in this case, let's say "yes". White is a colour that has an empty, blank feeling that suggests loneliness and sorrow, usually used to show open space, and is used most of the time as a background colour for writing and images such magazines. It is known to be the colour of ghosts, linking to the look of emptiness and the sense of being lost. It seems when looking at it this why, to be sad and depressing but on the other hand, it can bring joy too. It is known to be a colour that shows being good instead of evil, and relaxing and also seems to comfort people as it reminds them of light, that can guide them to a safe place. It seems an innocent colour that seems light like clouds that have the same colour, therefore white is used a lot for products such as low fat yogurts. It seems gentle and harmless, usually used as a colour pictured to be in Heaven, giving it a peaceful, pleasant and natural look. It is for this reason why it is like purple, for looking magical. White seems like a very calming colour, used to relax therefore, is used a lot in bathrooms.
Black
Black is also questioned for being a colour but, once again we will say that black is a colour. Black is known to be the complete opposite to white. Where white is light, calming and seen as being good, black seems heavy, harsh and being evil. It appears to be very depressing and hateful like the colour red, but looks very cold and unpleasant to look at unlike red. It seems mysterious and scary, like walking around alone at night, as all you can see is the colour black, unsure of where you are or if what is out there with you. This is why black is used in horror movies. Black seems very depressing and lonely, like white, which is why death is said to be in the form a white skeleton wearing a black cloak. Black is a colour representing the unknown, which is what scares people the most, and therefore is said to mean danger. Black differs from white as both look so different from each other, make black the best colour to used on a white background. It is also used to make things stand out, like the outline of a cartoon character or a font for a logo.
Orange
Orange is a warm colour as it looks like fire and reminds people of the sun and leaves in Autumn, making it look natural. The colour looks energetic and fun, also well as looking funky, as well as appearing healthy and engaging therefore seems appropriate for young children as to looks youthful and cheerful, suggesting excitement and adventure. On the other hand, orange can suggest a lack of any serious intellectual values and therefore gives the idea of bad taste. The colour is bold and powerful, making it eye catching. For this reason, the colour is used for logos and used for cones on building sites and roads, to stand out from the darker and duller colours. Lighter oranges are known to be soothing while darker oranges look comforting, spicy or even earthy, linking the natural look.
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