Thursday, 17 October 2013

Magazine Mock-up Design 1


For my course work, I have begun a project to create a music magazine. I have chosen to do a magazine on Pop music for a target audience of teenage girls from the age of 13-16 years old.  For my first mock-up design, I have experimented with a medium close up shot using a photo of Katy Perry as the main photo. This way, I have a better idea of what type of shot I want to take for my final project.  As seen on my pervious posts, I have designed a masthead (logo) that will be on my final design. The name my magazine is “mash” as in mash-up which proved to be the most popular after asking my target audience which logo they preferred out of all of my designs. The colours I have chosen are blue, pink and purple.

Blue is often referred to as being a colour better suited for males; however it also appears as a calming colour, giving the feeling of being young, refreshing and natural making it relaxing and also appears to look modern, matching the target audience. Although the colour is known to be targeted towards males, if the colour is made into a lighter shade, the natural look increases becomes a colour that is approved of by females.

Purple is a colour which gives the idea of being proud. This is the target of all magazines, so that they can stand out from the crowd and seem more appealing to read. Purple is a colour of  fantasy and magic, showing a sign of originality, creativity and fresh new ideas, matching the fact that I would like to create a magazine that is different so stand out but not too much to make it dislikeable. The colour itself is known to be more preferable to females when in lighter shades.

Pink is an innocent colour known be aimed for females. The colour is known to be, when in lighter shades to be something that looks gentle, kind, and sweet and bubbly therefore is better known for being on products for little girls. It is used for female products. When this colour is darker it looks like the colour purple, so gives a more supernatural appearance.


It is well known for a masthead to be in a square or rectangle. For this reason, I wanted to create a mast head with a modern look therefore; I used three circles combined to create my logo. I made the logo so that each circle goes down at an angle to make it look different and individual from magazines that are already on the market.

Most magazines on the market have a banner to give information on the content of the magazine itself. It is common for this banner to be a long rectangle that goes across the bottom of the screen. It is for this reason that I have created a banner on my magazine cover. Instead of using a rectangle in one colour, I wanted my banner to have a modern appearance by giving it a new and different look from a traditional banner. I did this by creating a circle pattern that matched the logo both for its shape and colours.  I over layered this with text, in forming people of the person in the main article. Therefore I wrote “Katy Perry” in text that is bigger from the rest of the fonts to make it look more important than the rest of the cover. To allow it to standout, I made the text black to match the hair colour of Katy Perry to allow it to fit in better on the page. I found it difficult to find a way to make the black easy to read on the blue part of the banner, so after experimenting with the Fireworks software, I finally discovered that I could add a white glow effect around the text to make it easier to read. I did the same to the date and issue number, as this made then standout better.

The subheadings are written in white to match the logo font, but also to make it easier to read as they are written over Katy Perry’s hair. I place the subheading here so that they are out of the way of the main photo so that we can focus more on it. However, this method of presentation makes the subheadings look like a list, making it boring and not interesting to look at. It also makes the other side of the cover look too empty.  

It is also noticeable that I didn’t involve a barcode. This because some magazines choice not to put the barcode here and put them only the back instead. However, this makes my cover look less professional and makes the cover look empty.

Over all I will take into consideration the positives and negatives of my design, and use them to make a second mock-up design.









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