Friday, 6 September 2013

Rolling Stone

In this magazine "Rollingstone", the company seems to be so confident about their sales that they have put their model Rihanna in front of their logo (Mast Headline), covering most of it up, showing that this magazine is very successful, and are happy to let someone's photo hide the part magazine that is the most identified on the product. It also shows that Rihanna is the most important part of the magazine, as she dominates most of the cover's space, showing that this magazine is about her; she is the reason that you should buy a copy of the magazine. The background is white, making it look dull compared to Rihanna herself, who fills up the space, so the incomplete background does not matter, once again, allowing the reader to focus on the medium close-up of Rihanna. The little of the logo we can see is a strong and powerful, dominating red, that stands out more and can still be noticed, even with Rihanna's picture over lapping it, and really stands out from the white background, and would stand out more if Rihanna was not there, but that is the whole point of putting Rihanna in this part of the cover. The barcode is not visible, which could have a negative effect on the advertisements on the back cover, but this allows the company to give Rihanna more of the space, and therefore cause no distractions. The kicker is a rectangle instead of a circle, that most people put of their magazine covers but, the rectangle allows the magazine to stand out more, as it is different to other designs. The text in the kicker is in capital letters to look exciting and interesting to look at, attracting the target market. The subheadings are on one side of Rihanna that draw the audience's eye on them, to inform people on what content there is but, not enough to make you forget about Rihanna. Rihanna's name is over lapping her, but instead of capital letters, this font is in mainly lower case text, with elegant curves, to give a more female style, compare font of the logo, which seems less for woman, and more for a male audience. Rihanna's name is in black to stand out from the subheadings to show that this name is more important than anything in this magazine.

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