Contents Page Analysis 2

Unlike the last contents page, this contents page has no fear about colours and uses a large variety of tone, making it look more outgoing and modern, allowing it to be read a younger audience. This contents page's most popular colour appears to be bubbly, energetic and bold pink, giving the idea of fun and excitement in each article shown in the magazine. The colour is associated with females like how blue is associated with males showing the target audience is more than likely to be for female teenagers and young adults. The colour stands out from the blank yet innocent and calm looking white background which makes the look simple yet effective, which also makes something one the page look very modern, as younger people prefer things to be a lot more simple and easy to understand. I like that idea of the kicker being pink as it matches the theme yet, is easy to spot. It is also eye-catching because of the fact that most kickers are round yet, this kicker is a triangle that fits neatly into the corner, so it does not get in the way of reading the information written on the page. It is also clever how the font inside the kicker is white, which matches the background colour, almost as if the text has been cut out of the kicker which has been stuck on the page, allowing the background colour to come through, and differs from most of the page which was a white background. The pink also links the photo of the model in the top left corner, because she is wearing pink, and also links to the photo of the product packaging on the right side of the magazine as it is pink. The black text is very bold from the white background, like the pink, and pulls in the attention of people which is why the Subheadings are black, plus it links to the photo of the shoe on the page, matching the theme, making the page look better rather than put lots of different random colours on the page which would be too busy, putting people off reading the magazine. It is also clever that the background of the photo in the top left corner is a gentle blue which goes well with the pinks and purples and the fact that it matches the product in the blue packaging  on the right.

The Subheadings and information is in the centre of the page, like a list, grabbing attention straight away to give the details quicker and easier, which matches the target audience who are young females who are into make-up and fashion design, and want things simple and easy to use. There are images including shoes and models on both sides of the text that links to each article for a better understanding of what each article is about, which can help a great deal for people who have poor eyesight. Each images is bright with the key colours involved: blue, pink and purple, which are all known to be feminine colours, which allows people to connect with the magazine more.

The font for the Mast Heading for the page is in capital letters and each letter is spaced out making it a lot easier to read for the audience, allowing people to understand which page they are looking at. The Subheading "Cover Story" is more curved and fancy like handwriting but, also gives it a more female look, and matches the page numbers, allowing it to fit in easier on the page. The main information is in a simple to read font, for people to focus on the important information which is the main interest of the page.